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Corporate Relations & Sponsorship Director

San Antonio Stock Show & Rodeo
Job Description
Overview:
 
Develop, manage and implement sponsorship programs to maximize income potential and assure a successful event with satisfied corporate partners. Work in cooperation with volunteers and staff to guarantee optimal results through integrated efforts. 
 
 
Responsibilities:
 
  • Maintain and grow sponsorship relationships and revenue
    • Generate leads and follow through on referrals based on prospect’s needs and SASSR objectives.
    • Creatively identify and value sponsorship inventory.
    • Prepare and present proposals.
    • Support, guide and coordinate with volunteers and staff departments to properly execute sponsorship contracts/initiatives.
    • Manage digital inventory and execution in the AT&T Center with third party production companies.
 
  • Facilitate and maintain sponsor engagement
    • Meet regularly with sponsors and prospects to build relationships, strategize and manage expectations.
    • Assure quality hospitality and appreciation during the event and throughout the year.
    • Lead the creation and timely presentation of fulfillment reports in partnership with the Sponsorship Activation Manager.
 
  • Maintain industry and business community awareness
    • Research and engage the local, state and national business communities for leads.
    • Maintain up-to-date knowledge of trends in sponsorship and cause marketing.
    • Maintain knowledge of sponsorship valuations to assure a quality pricing standard.
    • Work with marketing team and Public Affairs Committee to gather pertinent market information via surveys, focus groups, etc.
 
  • Uphold a high level of administrative execution
    • Set goals, maintain tracking and projection forms.
    • Develop and manage sponsorship budgets—revenue projections and expenses.
    • Follow protocol and negotiate sponsorship agreements in approved contractual format.
    • Administrate appropriate allocation of revenue in cooperation with CMO.
    • In cooperation with Sponsorship Activation Manager:
      • Create and maintain all contracts and contract files
      • Create sponsor related invoices in cooperation with the accounting department              
      • Assure sponsorship deadlines are met
      • Assure that all sponsorship deliverables are fulfilled and documented
      • Generate fulfillment reports
  • Supervise the Sponsorship Activation Manager
    • Develop a strong partnership with high level of communication.
    • Oversee structure to track and execute activation deliverables in a timely manner.
    • Support and participate in activation efforts during the Stock Show & Rodeo.
    • Lead activation of digital components in the AT&T Center in cooperation with third party production companies.
 
  • Coordination/Integration/Communication:
    • Be accessible to volunteers and support their sponsorship efforts for fundraising events and SASSR initiatives.
    • Maintain knowledge of and support for overall SASSR objectives balancing SASSR objectives with sponsorship objectives 
    • Work with the Grounds/Attraction Manager, Retail Vendor Coordinator, Livestock and Horse Show Directors and Volunteer Chairmen related to sponsorships, underwriting and activation that affects these areas.
    • Maintain working knowledge of advertising/media communications plans and support those efforts. 
    • Provide timely information and proofing for sarodeo.com website, social media, newsletter, app, related to sponsorships.
    • Actively learn all aspects of the organization from scholarship, livestock, volunteer organization, etc.
    • Support/participate in SASSR events and volunteer meetings throughout the year
 
 
  • Qualifications:
    • College degree in marketing, communications, sports administration, or a related field.
    • 3-5 years of sponsorship or related experience
    • Able to work in a non-profit, volunteer driven team environment offering assistance and support whenever necessary.
    • Excellent people skills, with the ability to interact effectively across of broad spectrum from corporate VIP’s to volunteers, staff and clients at all levels
    • High level of initiative and inner drive with the ability to work non-traditional hours.
    • Strong problem solving skills, written communication skills and presentation skills.
    • Highly organized, detail oriented, flexible and able to multi-task under pressure.
    • Knowledge of our event, a passion for our cause and guardian of the SASSR brand.        
 
 
 
Contact Information

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